Sustana’s SVP of Sales and Marketing Renée Yardley shares with GreenBiz insights about consumer expectations post-pandemic and how recycled fiber can help businesses meet those expectations and sustainability commitments
Now, more than ever, consumer sentiment about corporate responsibility to provide environmentally sound options is prevalent and prevailing. While debates over environmental impacts were left to professionals years ago, everyone is an amateur sustainability expert today. People expect to see real sustainability options from businesses – and this expectation can be met through recycled fiber.
Renee Yardley discusses how businesses must rise to meet the challenge of switching from single-use plastic items to options made from recycled fiber, a trend gaining traction among food packaging thanks in part to products like EnviroLife®, Sustana Fiber’s 100% sustainable recycled fiber compliant with FDA standards for direct-food contact. She highlights the need for source diversification by collecting fibers from gable top packaging and silicone-coated release liner, and how proactive investments in processing equipment has given Sustana Fiber the ability to increase intake of alternative fiber-based items and offer more sustainable products.
As businesses adopt these shifts and commitments, they demonstrate their dedication to the circular economy and sustainable innovation, bettering the future for consumers, and our planet.
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